What makes a website aesthetically pleasing

We started our second business in designing and building corporate-branded games as advertising for clients.

I was back to square one struggling to find a new idea people would want. I took a break from the struggle of starting a new business and joined the Obama re-election campaign. The commute to the campaign office gave me needed time to just read. After the election, I returned to building my one-man company. I started Draft, an online word processor to help people write better. Somehow from there to here, I went from that kid in purple and orange Zubaz to being able to create something people actually call beautiful:.

Thank You! Beautiful, focused and functional. I came to design rather late and had to learn my lessons the hard way. The hypothesis was Steve Jobs was terrified about making the wrong choices.

Everything fights to be on the page. It HAS to be there. Too many people add bits for merely aesthetic reasons. So I give myself as few choices as possible. Often, the result looks messy or haphazard. Take a website or webpage, not one of your own, and change the alignment of the elements. You can argue which one you like better. Some colleagues liked mine. Platt College. Programs Begin Dec. ETQ ETQ is a shoe company, and it uses bare backgrounds and wonderfully shot, detailed photographs to truly highlight their products.

Mikiya Kobayashi Product designer Mikiya Kobayashi creates stunning photographs of his product work and his website is fueled by them. Juliana Bicycles With great attention to mobile users and high quality photography, this site is a winner in terms of being on point with trends and visuals. Desktime Desk-time, a shared space and co-working directory, utilizes a clean and organized user interface, which gives information that users would be looking forcing them to search or click.

How far is it to Mars? SWISS airlines Utilizing a web trend of parallax elements, this page brings storytelling elements and navigation together into one immersive experience. Khan Academy Khan Academy is masterful with its communication of information in multiple ways. Builtbybuffalo This site wins for its hexagons alone, which looks far more appealing than the basic squares and circles that grace most sites.

This gives you great insight as to how to make your site the best version possible. To get the clearest results, focus on testing individual parts of your website to see how the change impacts your site. Something as small as changing the color of a CTA button can have a huge impact on getting people to click on that button.

The key to creating beautiful websites is putting out the best version of your site. You can figure out the best version by testing elements on your site to constantly improve them. Example: Campos could test numerous page elements to see how they impact site performance and business metrics. For example, they could test the color of their CTA button. They could try a different color to see how the color change impacts their audience. They could also test the icons on their website to see if people respond better to the icons or written words.

Some icons may work better for their page, like the shopping cart or search eyeglass, but other elements might be better as plain text. Making an awesome website design will keep people on your page as well as drive new traffic to your site.

At WebFX, we create custom, responsive websites for our clients. If you need a website fast, we can help you create a beautiful web design in as little as 30 days with our program RainmakerFX. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual.

Loading results An error occurred when getting the results, please click here to try again or modify your search criteria. Sorry, no results have been found, please try other search criteria. Showing 1 - 10 out of for: Article. Previous Next. Check out these swoon-worthy web design trends for 1. Every element on your site should have a purpose.

Add visual elements to make your website beautiful When users come to your site for the first time, they want to see elements that catch their attention. Start Building. Search articles:. UX Design. Front End Development. Web Development. In this article, I'll go over how to optimize modern design for websites.

Modern Web Design Modern web design uses a minimalistic and responsive approach. Vibrant colors are used to show alert messages Typography is linked with the website's genre Symbols denote the tone Animations such as loading bars and waiting signs show responsiveness For example, consider the website for Carnegie Mellon University a former Crowdbotics client.

Why Are Aesthetics Important? This interface on Carnegie Mellon's website clearly displays the purpose of this page and lays out the information clearly. Applications of Aesthetics Aesthetics in Marketing and Sales Aesthetics play a critical role in online marketplaces and e-commerce platforms by focusing on the target audience.

Aesthetics in Customer Attraction and Conversion Most users like applications that effectively deliver them the information they're looking for. Here are some tips to keep your customers engaged: Customers always prefer websites that have a smooth flow and consistent color aesthetic. Sticking too many ads between different web pages and putting images or other options everywhere can be disadvantageous.

A website with a responsive team available for customers to contact has a higher chance of increasing its audience than a dead site. A team using social media and other chat platforms can help maintain a connection with customers. Current Trends in Web Design Today, application layouts are designed to get a constant response from users. Features of Trendy Websites Trendy websites are easy to use.

If you look at the design of Ongo, you'll notice that each item is incorporated in a separate component. The text is separated from the pictures and other items. Ongo sticks with a theme and lays out a logical flow of actions to easily navigate.

Popular Framework and Libraries for Modern Web Design The tools and technology you use for web design are the basic building blocks of any modern design.