What happens if you like something on facebook

Liking a friend's post hasn't changed much; the only difference between then and now is that now, a note shows up on your personal page as well. As Facebook grew, though, companies realized that the Like feature was a good opportunity for advertising and increasing publicity, and the effects of the Like feature evolved. Now, it's possible to Like content on a wide variety of other sites, or to Like an ad within Facebook.

This has different consequences from Liking a friend's post. By clicking Like, you're making a connection with the company--essentially, you're adding it as a friend, and saying that you want to see posts about it on your reading page.

It's a bit like signing up for a mailing list, except that the company will also put a note on your friends' reading pages, saying that you've Liked their company. How News Feed Works.

Like and React to Posts. Translate News Feed. Translate Facebook App. Your Photos and Videos. Videos on Watch. Fundraisers and Donations. Facebook Mobile Apps. I liked Hootsuite. I liked something from a friend I haven't spoken to in 20 yearssomething about her kid, camp and a snake. I liked Amazon. I liked fucking Kohl's.

I liked Kohl's for you. My News Feed took on an entirely new character in a surprisingly short amount of time. After checking in and liking a bunch of stuff over the course of an hour, there were no human beings in my feed anymore. It became about brands and messaging, rather than humans with messages. Likewise, content mills rose to the top. Nearly my entire feed was given over to Upworthy and the Huffington Post. Also, as I went to bed, I remember thinking "Ah, crap.

I have to like something about Gaza," as I hit the Like button on a post with a pro-Israel message. By the next morning, the items in my News Feed had moved very, very far to the right. I'm offered the chance to like the 2nd Amendment and some sort of anti-immigrant page. I like them both. I like Ted Cruz. I like Rick Perry. The Conservative Tribune comes up again, and again, and again in my News Feed. I get to learn its very particular syntax. Usually it went something like this:.

Once I see this pattern, I start noticing it everywhere. It is a very specific form of Facebook messaging, designed to get you to interact. I was also struck by how different my feeds were on mobile and the desktop, even when viewed at the same time. By the end of day one, I noticed that on mobile, my feed was almost completely devoid of human content. I was only presented with the chance to like stories from various websites, and various other ads.

Yet on the desktopwhile it's still mostly branded contentI continue to see things from my friends. On that little bitty screen, where real-estate is so valuable, Facebook's robots decided that the way to keep my attention is by hiding the people and only showing me the stuff that other machines have pumped out. As day one rolled into day two, I began dreading going to Facebook.

It had become a temple of provocation. Just as my News Feed had drifted further and further right, so too did it drift further and further left.

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